Zapier
Zapier: AI automation, app integrations and connected workflows
Zapier connects business apps through visual workflows, with AI steps that can analyze information and use connected tools. Forms and Tables provide inputs and shared data, while Copilot helps build automations. Its hosted platform suits teams connecting existing SaaS services without maintaining their own workflow server.
Free plan availableAccount required
- Access
- Free and paid plans
- Example plan
- USD 29.99 / monthProfessional — monthly
- Available on
- Web, API
Connect business apps and AI actions in one workflow
A Zap starts with an event in one app and carries information into subsequent actions. This makes Zapier useful for routing leads, updating records and coordinating work across services a team already uses. Paid multi-step workflows add more actions and webhooks. Forms collect inputs and Tables hold shared data, so an automation can include a small intake process rather than just a connection between two apps.
AI by Zapier adds analysis and connected tool use inside the workflow editor. Tool-capable tiers can query knowledge, browse the web or take app actions. Selected tools can pause for a person’s approval before they run; that control is configured individually and is not enabled by default. Zapier is moving standalone Agents into AI by Zapier, with no shutdown date announced. Some knowledge-source and chat-trigger features do not transfer directly.
The platform runs in the cloud and connected apps keep their own data-handling terms. Zapier’s policy automatically excludes Enterprise customer content from its model training and improvement; other customers can opt out. It prohibits subprocessors from training their own models on customer content. These policies do not mean workflow logs are absent or every connected app has the same retention settings.
Best for
- Teams connecting existing business apps
- Marketing and operations automation
- AI actions with configured human approvals
Limitations
Tasks are not workflow runs: AI tiers, tool calls and MCP have different rates. Free allows unpublished Standard AI previews but not published AI by Zapier steps. Human approval needs per-tool configuration. Legacy Agents migration has feature gaps, and external model accounts can add separate costs.
Zapier automation and AI features
Connected app workflows
Pass information between business apps using event triggers and configured actions; paid plans add multi-step Zaps.
AI analysis and tool use
Add AI by Zapier steps with structured fields, connected actions, knowledge and web browsing on applicable tiers.
Human approval before actions
Pause selected AI tools for approval before they send or change information in connected apps.
Forms and Tables
Collect input and maintain shared data for automations without adding a separate intake application.
MCP and developer SDK
Expose supported app actions to AI clients or application code; MCP has its own task rate and SDK is free in beta.
Shared connections and governance
Team adds shared assets and SAML, while Enterprise extends control over apps, activity and organization access.
Zapier pricing
Free plan available. Subscription plans. Visit Zapier for full plan details and current offers.
Example plans.
Professional — monthly
USD 29.99 / month
Subscription
Plan details
750 tasks/month; multi-step Zaps, premium apps and webhooks. AI tier/tool usage draws from tasks.
Professional — annual commitment
USD 19.99 / month
Subscription
Plan details
Monthly equivalent, billed annually; 750 tasks/month. Extra tasks and external provider fees may apply.
Team — monthly
USD 103.5 / month
Subscription
Plan details
Starting quota 2,000 tasks/month, 25 users. Shared connections and SAML; tasks are not per-user allowances.
Technical specifications
Automation and agents
| Feature | Zapier |
|---|---|
| Connectors and tool access | App connectors, Tables and Forms; AI by Zapier can use connected app actions, knowledge and web browsing. MCP exposes supported actions to AI clients.App actions and AI knowledge sources have different coverage |
| Triggers and scheduling | App events start Zaps; Professional adds multi-step workflows and webhooks. Free supports two-step Zaps.Current Free/Professional platform plans |
| Human approval controls | Selected AI tools can require approval before running. This must be enabled per tool; it is off by default. Run history records the action and result.Published AI steps require paid plans; tool-capable model tiers |
| Hosting and deployment | Hosted SaaS platform with connected third-party apps. Team adds shared connections and SAML; Enterprise extends app controls and observability.Team/Enterprise controls are plan-specific |
| Execution accounting | Successful actions use tasks. AI Standard uses 1/base, Advanced 3/base + 3/tool, Premium 5/base + 5/tool. BYOK uses 1/base + 1/tool plus provider fees; MCP 2/call. Tasks are not workflow executions.Current Platform/AI by Zapier rates; legacy Agents have different quotas |
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Compare with ZapierZapier FAQs
Is Zapier free?
The Free platform plan includes 100 tasks per month and two-step Zaps. AI by Zapier Standard can be previewed in unpublished workflows, but publishing AI steps requires Professional, Team or Enterprise.
How much does Zapier cost?
Professional starts at USD 29.99/month for 750 tasks, or USD 19.99/month equivalent billed annually. Team starts at USD 103.50/month for 2,000 tasks and 25 users, or USD 69/month equivalent annually.
Can Zapier require approval before an AI action?
Yes. Enable approval for the selected tool in AI by Zapier. It then pauses before that tool runs; approval is off by default and does not automatically cover every tool.
Are Zapier Agents being discontinued?
Zapier is migrating Agents into AI by Zapier workflow steps, but has not announced a shutdown date. The new steps use Platform tasks and some legacy knowledge-source and chat-trigger capabilities differ.
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