HubSpot Sales Hub
HubSpot Sales Hub: AI prospecting, CRM and sales automation
HubSpot Sales Hub combines a sales CRM with AI prospecting, outreach and deal management. It gives teams one place to organise leads, prepare meetings, track opportunities and manage the sales forecast.
Free plan availableAccount required
- Access
- Free and paid plans
- Example plan
- USD 20 / user / monthStarter
- Available on
- Web, Mobile
An AI sales workspace built around the CRM
Sales Hub puts customer records and sales activity together. Its prospecting workspace combines lead tasks, outreach and meetings, while pipelines, deal scores and guided selling help reps manage opportunities. AI meeting preparation and notes add conversation context to the same records.
Prospecting Agent can research companies, identify relevant contacts and prepare personalised outreach. Its plays use audience segments, buying signals and personas. HubSpot documents both review-before-send and automatic sending modes, with adjustable sending windows, contact limits and email spacing.
The agent can use CRM data, customer conversations and files alongside an external research provider. Supported providers include Apollo, Surfe, ZoomInfo and Seamless.AI, with one external source selected at a time. Setup requires the appropriate administrative and AI permissions; connected data and credits affect what it can do.
Sales Hub also supports deal plans, conversation intelligence and eligible forecasting features. Quotes, payments and CPQ sit in the separately scoped Revenue Hub offer. HubSpot’s standard catalogue and its limited-release bundles have different seat types and credit terms, so the product name alone does not define everything included in a purchase.
Best for
- Teams building sales activity around HubSpot CRM
- Growing businesses organising outreach and deals
- Sales managers connecting pipeline activity with forecasts
Limitations
Full Professional and Enterprise sales features require eligible Sales seats. AI actions use shared account credits. HubSpot’s limited-release offers have separate seat, credit and overage rules; their allowances should not be assumed to apply to a standard Sales Hub subscription.
HubSpot Sales Hub features
Sales CRM and pipelines
Keep lead records, opportunities and sales activity in one workspace.
AI prospecting agent
Research companies and prepare outreach around buying signals and personas.
Controlled outreach
Choose reviewed or automatic sends with configurable prospecting limits.
Meeting preparation and notes
Bring meeting context and conversation summaries into sales records.
Deal plans and guided selling
Organise buyer milestones, owners and the next sales actions.
Sales analytics and forecasting
Review pipeline and revenue projections in eligible editions.
HubSpot Sales Hub pricing
Free plan available. Plans priced per user. Visit HubSpot Sales Hub for full plan details and current offers.
Example plans.
Starter
USD 20 / user / month
HubSpot Sales Hub
Plan details
Standard catalogue price; promotional offers and limited-release bundles excluded.
Professional — annual billing
USD 90 / user / month
HubSpot Sales Hub
Plan details
Monthly equivalent with annual billing; eligible Sales seat; required USD1500 onboarding is separate.
Enterprise — annual billing
USD 150 / user / month
HubSpot Sales Hub
Plan details
Monthly equivalent billed annually; eligible Sales seat; required USD3500 onboarding is separate.
Technical specifications
Sales
| Feature | HubSpot Sales Hub |
|---|---|
| Sales workflow | CRM-based prospecting, outreach, deal tracking, meeting assistance and sales forecasts.Advanced AI and forecasting eligibility varies by edition |
| Prospect and account sources | CRM records, conversations and files; Prospecting Agent supports one external research source at a time.External providers and AI access must be configured |
| CRM integrations | Native HubSpot CRM with connected email and prospecting tools.Full Professional and Enterprise functionality requires eligible Sales seats |
| Review and sending controls | Super-admin setup, AI permissions, daily prospecting limits and a choice of reviewed or automatic outreach.Automatic sending is configurable, not mandatory human approval |
| Contact and enrichment limits | Standard account credits: Starter 500, Professional 3000, Enterprise 5000 monthly; separate limited-release terms apply.Highest eligible tier sets the shared allowance; unused monthly credits expire |
HubSpot Sales Hub alternatives
Salesforce offers a broader configurable sales CRM. Apollo combines contact discovery with outreach, while Salesloft specialises in managed team engagement.
Salesforce Sales Cloud
Configurable CRM, sales reporting and separately scoped AI agents.
Compare with HubSpot Sales HubSalesloft
Team sales cadences and connected revenue intelligence.
Compare with HubSpot Sales HubHubSpot Sales Hub FAQs
Is HubSpot Sales Hub free?
HubSpot offers free CRM and sales tools for up to two users. Paid Sales Hub editions add capabilities, and advanced features require eligible seats.
Can HubSpot AI send sales emails automatically?
Prospecting Agent supports reviewed and automatic sending modes. Administrators configure the mode, sending windows and activity limits.
Which data sources can Prospecting Agent use?
It can use CRM information, conversations and files. External research options include Apollo, Surfe, ZoomInfo and Seamless.AI, with one external source selected at a time.
Do HubSpot credits roll over?
Standard included monthly credits reset and do not roll over. The highest eligible Hub tier determines the shared account allowance rather than adding every Hub allowance together.
Are all HubSpot pricing offers the same?
No. Standard Sales Hub and limited-release bundles differ in seats, included credits and overage terms. The applicable offer and catalogue define the purchased scope.
Does Sales Hub include CPQ and payments?
HubSpot presents quotes, payments and CPQ within Revenue Hub. They should be scoped separately rather than assumed included with every Sales Hub seat.
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