Luma
Luma: AI video generation, creative agents and Ray3.2
Luma combines creative agents with AI video, image and audio models. Its Ray3.2 model adds frame-level direction, footage modification and HDR output for short scenes and production assets.
Account required
- Access
- See product plans
- Example plan
- USD 30 / monthPlus — monthly
- Available on
- Web, API
Creative agents with directable video models
Luma’s current app combines conversational creative agents with video, image and audio generation. A project can begin with references or a brief and develop into a collection of assets, with context carried between creation and revision. The platform includes Luma’s own Ray and Uni models alongside third-party image, video and audio models. Its editing and assembly tools support clips, captions and sound, while collaboration features allow creative work to be shared with other people.
Ray3.2 is the main production-oriented video model in the current offer. It introduces multi-keyframe direction, with up to 16 keyframes guiding an image-to-video clip. Native text-to-video and image-to-video generation produce five- or ten-second clips, from 360p draft to 1080p. Modify Video can adapt up to 20 seconds of source footage depending on its frame rate, while Reframe accepts up to 16 seconds. New generations are silent; modification and reframing retain the original audio. Native HDR and 16-bit EXR output provide options for colour grading and compositing, with additional credit costs.
The current subscription range is Plus, Pro and Ultra, with different credit allowances and Agent usage. Prices for the present Luma app should be distinguished from the older Dream Machine Lite and Unlimited offers still described in some help material. Generation costs vary substantially: Ray3.2’s displayed SDR text/image-to-video pricing is 100 credits for five seconds at 720p and 300 for ten seconds, with 1080p, HDR and EXR costing more. Luma is especially relevant to creators who want reference-led direction and output that can continue into editing or compositing, alongside broader campaign creation tools.
Best for
- Creators directing short AI-generated scenes
- Agencies producing campaign assets and variations
- Video teams using frame controls and HDR production assets
Limitations
Native Ray3.2 text/image-to-video clips are five or ten seconds and have no generated audio. Modify Video supports up to 20 seconds depending on frame rate; Reframe accepts up to 16 seconds. HDR and EXR cost extra. Standard paid terms permit model-development use of inputs and outputs. The advertised free entry has no verified current public credit allowance. Older Dream Machine plans are separate from the current Luma app offer.
Luma creative agent and video features
Creative agents
Plan and revise assets through conversation, with shared project context across supported media tools.
Ray3.2 frame controls
Guide a video with up to 16 keyframes rather than relying only on a text prompt.
Footage modification
Use video-to-video changes, performance tracking and reframing to adapt an existing scene.
HDR and EXR output
Ray3.2 supports HDR generation and 16-bit EXR output for production work, with additional credit costs.
Multiple creative models
Access Luma and third-party video, image and audio models within the app.
Assembly and collaboration
Stitch clips, add captions and work with guest collaborators; Team plans add shared credits and administration.
Luma pricing
See current plans. Subscription plans. Visit Luma for full plan details and current offers.
Example plans.
Plus — monthly
USD 30 / month
Luma
Plan details
10,000 credits, commercial use and guest collaborator edit access. Generation consumption varies by model and settings.
Plus — annual billing
USD 25 / month
Luma
Plan details
USD300 billed yearly; monthly equivalent. 10,000 credits and commercial use.
Pro — monthly
USD 90 / month
Luma
Plan details
40,000 credits and commercial use, with higher Luma Agent usage than Plus.
Technical specifications
Video creation
| Feature | Luma |
|---|---|
| Generation or editing workflow | Creative agents plan, generate and refine video, images and audio with project context. The app combines Luma models with third-party models and supports clip assembly, captions and collaboration.Current app |
| Inputs and references | Ray3.2 supports text-to-video, image-to-video, video-to-video and multi-keyframe direction. Up to 16 keyframes can guide a clip. Supported inputs vary across other Luma and third-party models.Current model |
| Duration and resolution | Ray3.2 generates native text/image-to-video clips of five or ten seconds, from 360p to 1080p. Modify Video supports up to 20 seconds depending on frame rate; Reframe accepts up to 16 seconds. New clips have no native audio. HDR and 16-bit EXR have additional costs.Model-specific production formats |
| Editing and captions | Ray3.2 provides video modification, performance tracking and reframing. The wider app assembles clips and adds captions, voice and sound through other tools.Model versus assembly features |
| Watermarks and usage rights | Current Plus, Pro and Ultra plans include commercial use. Commercial output must be generated under a qualifying paid subscription. Standard terms allow model-development use of paid inputs and outputs; a paid account is not a no-training guarantee.Current individual subscription terms |
| Maximum clip duration (seconds) | 10Native text/image-to-video, five or ten seconds; Modify up to 20 seconds, Reframe up to 16 |
| Export height (pixels) | 1080Native text/image-to-video offers 360p/540p/720p/1080p; not a platform-wide maximum |
Luma alternatives
These platforms provide other approaches to AI video generation, clip editing and creative production.
Runway
Clip generation and Aleph footage editing with an agent, timeline and Adobe integration.
Compare with LumaPika
Focused video, image and audio apps with keyframe animation and model-based credits.
Compare with LumaAdobe Firefly
Generative images and video within Adobe’s creative ecosystem.
Compare with LumaLuma FAQs
How much does Luma cost?
Current monthly individual prices are USD30 for Plus, 90 for Pro and 300 for Ultra. Yearly billing is USD300, 900 or 3,000, equivalent to 25, 75 or 250 per month. Team and Enterprise prices are quoted separately.
How long can Ray3.2 videos be?
New text-to-video and image-to-video clips are five or ten seconds. Modify Video supports up to 20 seconds depending on the source frame rate, and Reframe accepts videos up to 16 seconds. Ray3.2 offers 360p, 540p, 720p and 1080p output.
Can I use Luma output commercially?
Current Plus, Pro and Ultra plans include commercial use. Luma’s terms require commercially used output to have been produced during a paid subscription that permits it.
Does a paid Luma account keep my work out of training?
The standard individual subscription terms permit use of paid inputs and outputs for model development. A paid individual subscription alone does not provide a no-training commitment; enterprise arrangements need separate terms.
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