Adobe Firefly
AI images and editing in Adobe’s creative ecosystem
Adobe Firefly creates and edits images with text prompts and visual references, with moodboards, generative editing and a choice of Adobe and partner AI models.
Free plan availableAccount required
- Access
- Free and paid plans
- Example plan
- EUR 11.17 / monthStandard — Spain
- Available on
- Web, Mobile, API
What is Adobe Firefly?
Adobe Firefly is a creative AI app for generating images and developing them into finished visual assets. A text prompt can produce a starting image; references can guide its style or composition. The image editor then gives you ways to alter a scene, remove a distraction or extend a background without rebuilding the whole image.
The wider app combines image work with video, audio and vector generation. Firefly Boards provides a canvas for collecting and developing visual concepts, from moodboards to storyboards. Adobe’s own models sit alongside partner models, making Firefly relevant to creators who want several generation options in one place.
For people already using Adobe products, the appeal is the connection between creation and editing. Pro and higher individual Firefly plans include Adobe Express Premium and Photoshop on the web and mobile. The model choice still matters: Adobe’s descriptions of its own training data and commercial use should be distinguished from the conditions of a partner model.
Best for
- Designers creating campaign imagery and refining it with generative edits.
- Marketers developing moodboards, storyboards and visual concepts.
- Adobe users who want image creation and connected editing tools.
Limitations
The free tier has daily limits and a smaller model selection. Premium operations and partner models can consume credits. Unlimited offers apply to selected plans, models and resolutions for a specified period. Firefly Video’s five-second generation limit is separate from the editor’s timeline and 4K export options.
Adobe Firefly features
Text-to-image generation
Describe an image in words, then refine its style, lighting and composition. Uploaded images and sketches can provide a visual direction alongside the prompt.
Prompt-based image editing
Use written instructions to change an existing image. The editor supports object removal, background replacement, Generative Fill and other targeted changes.
Style references
Generative Match draws on a reference image’s visual treatment. This provides a way to carry an aesthetic across related assets without writing every style detail into each prompt.
Expansion and upscaling
Extend an image to another composition or format with generative expansion. Upscaling offers 2× and 4× enlargement; available generation sizes depend on the model.
Firefly Boards
Collect images and develop visual ideas on a moodboard canvas. Boards is useful for exploring a campaign direction before selecting individual assets to finish.
Adobe and partner models
Choose between Firefly and partner models within the app. The selected model affects the available controls, credit consumption and applicable product conditions.
Video generation and editing
Create short clips from prompts or image keyframes, then bring them into the browser-based video editor. Firefly Video offers five-second clips and camera-motion references. The editor can add styled captions and export MP4 at up to 4K.
Adobe Firefly pricing
Free plan available. Subscription plans. Visit Adobe Firefly for full plan details and current offers.
Example plans.
Standard — Spain
EUR 11.17 / month
Adobe Firefly
Plan details
Spain individual price including VAT; monthly billing. 2,000 generative credits/month.
Pro — Spain
EUR 22.36 / month
Adobe Firefly
Plan details
Spain including VAT; monthly billing. 4,000 credits/month; Express Premium and Photoshop web/mobile included.
Pro Plus regular — Spain
EUR 55.91 / month
Adobe Firefly
Plan details
Regular Spain price including VAT; monthly billing. 10,000 credits/month.
Technical specifications
Image generation
| Feature | Adobe Firefly |
|---|---|
| Prompt and reference inputs | Text prompts, image references and sketches; photo editor accepts JPEG, PNG and WebP up to 100MB.Documented product features |
| Editing controls | Prompt to Edit, Generative Fill, removal, canvas expansion, background replacement and upscaling.Documented product features |
| Output dimensions | Output resolution depends on the chosen model. Generative Upscale offers 2× and 4× enlargement; this is not a universal native generation size.Documented product features |
| Style and character controls | Generative Match uses visual style references. Firefly Boards keeps images and visual concepts together.Documented product features |
| Output licensing and privacy | Adobe describes its own Firefly models as trained on licensed and public-domain content. Partner-model suitability and input rights remain the user’s responsibility.Documented product features |
Video creation
| Feature | Adobe Firefly |
|---|---|
| Generation or editing workflow | Create clips from prompts or image keyframes and add them directly to the browser-based video editor (beta).Firefly Video generation |
| Inputs and references | First and last image keyframes; composition or camera-motion reference videos. References must be 5–10 seconds and no more than 200 MB; only the first five seconds are used. Composition reference cannot be combined with image keyframes.Firefly Video generation |
| Duration and resolution | Firefly Video generates five-second clips at 24 FPS, with 540p, 720p and 1080p options. The separate video editor exports MP4 at 720p, 1080p or 4K; export size is distinct from native generation resolution.Firefly Video generation |
| Editing and captions | Prompt-based clip edits using Firefly Video 2 (Preview) and supported partner models. The video editor also offers speech captions with font, colour and position controls, plus SRT export.Video editing; model-dependent controls |
| Watermarks and usage rights | Vendor permits Firefly Video Model commercial use; partner eligibility differs.Firefly Video commercial use; partner terms differ |
| Maximum clip duration (seconds) | 5Firefly Video model only; partner models differ |
| Export height (pixels) | 21604K landscape MP4 export; not native generation resolution |
| API access | SupportedSeparate developer API; app subscription does not establish API pricing |
Adobe Firefly alternatives
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Compare with Adobe FireflyAdobe Firefly FAQs
Is Adobe Firefly free?
An Adobe account includes limited daily generations on selected models. The available amount, features and models can change. Paid subscriptions expand access and provide generative credits for premium features.
Does a Firefly plan include Photoshop?
The current individual Pro, Pro Plus and Premium plans include Photoshop on the web and mobile, alongside Adobe Express Premium. This does not describe a full Photoshop desktop subscription.
Do Firefly models and partner models have the same commercial terms?
No. Adobe describes its own Firefly models as trained on licensed and public-domain material. Its documentation says users must determine whether partner-model content is appropriate for their project; input rights and applicable terms also matter.
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