ZoomInfo
ZoomInfo: B2B contact data, buyer signals and AI sales prospecting
ZoomInfo combines business contact and company data with buyer signals, enrichment and AI sales assistance. Copilot helps sellers research accounts, prepare personalised outreach and manage prospecting follow-up.
Free trial availableAccount required
- Access
- Free trial available
- Available on
- Web, Mobile, API
Business data and AI context for sales outreach
ZoomInfo’s sales offer centres on company and contact intelligence. Professional includes search, contact exports, mobile numbers and email addresses, list organisation and CRM connections. Higher Copilot packages add richer account context, intent signals and AI-assisted sales work.
Copilot brings account research, email drafting and sequencing into a shared prospecting workspace. Company updates, organisational changes and intent signals help provide relevant talking points. Follow-up signals and connected CRM updates are designed to keep seller activity connected to account context.
Copilot Advanced adds capabilities such as target-account prioritisation, account fit, buyer intent, website visitor insight and job-change tracking. Copilot Enterprise expands into real-time and custom intent, account summaries, chat, advanced workflows and analytics. GTM Workspace is positioned separately for account executives, account managers and leaders managing complex deals and expansion.
ZoomInfo describes several data inputs, including public business information, partners, research and a contributory network. Its contact database is therefore broader than public-web research alone. Coverage and freshness vary by account and person; a listing or signal should not be treated as a guarantee of contact accuracy or buying interest.
Best for
- Sales teams building targeted account and contact lists
- Revenue operations teams enriching CRM records
- Sellers combining buyer signals with outreach research
Limitations
Pricing and included export capacity are quote-based. Package scope, licences, integrations and credit usage affect the agreement. AI outreach and contact details need review, and Copilot is not automatically included in the base Professional package.
ZoomInfo features
Contact and company search
Build sales lists from business profiles, emails and phone details.
Account prioritisation
Use eligible account-fit and buyer-intent signals to focus prospecting.
AI research and outreach
Prepare talking points and email drafts from account context.
Job-change and visitor signals
Track eligible account activity, website visits and contact changes.
CRM enrichment and connections
Connect supported sales tools and enrich sales records.
Enterprise workflow and insight
Add eligible custom intent, account summaries, chat and analytics.
ZoomInfo pricing
Free trial available. Custom pricing. Visit ZoomInfo for full plan details and current offers.
Technical specifications
Sales
| Feature | ZoomInfo |
|---|---|
| Sales workflow | B2B contact discovery, account prioritisation, enrichment, AI research and sales follow-up.Copilot and GTM Workspace serve different sales roles |
| Prospect and account sources | Public business sources, partners, a contributory network and research inputs.The database is not sourced only from public websites |
| CRM integrations | Copilot lists Salesforce, HubSpot, Outreach, Salesloft and Gong connections.Connector and licence scope varies |
| Review and sending controls | Prospect-list organisation, custom tagging and territory filters.Enterprise adds advanced workflow and analytics capabilities |
| Contact and enrichment limits | Custom pricing based on licences, features and credit usage; FAQ describes one credit per exported contact or company profile.Contract defines allowances, export terms and add-on costs |
ZoomInfo alternatives
Apollo combines a contact database with self-serve outreach. Clay offers configurable data enrichment, while RegieGO combines AI prospecting with email and calling.
ZoomInfo FAQs
What is ZoomInfo used for?
ZoomInfo supports business contact discovery, account research, buyer signals, CRM enrichment and sales outreach.
What does ZoomInfo Copilot add?
Copilot adds account prioritisation, research, personalised outreach context and follow-up assistance. Available capabilities differ between Advanced and Enterprise packages.
How much does ZoomInfo cost?
ZoomInfo uses custom quotes. Its public pricing page does not list a numeric seat price or universal credit allowance.
What are ZoomInfo export credits?
The pricing FAQ describes one credit for an exported contact or company profile. The agreement determines the allowance and related terms; this is not a universal rate for AI activities.
Does ZoomInfo connect to Salesforce and HubSpot?
Yes. Copilot lists Salesforce and HubSpot alongside Outreach, Salesloft and Gong. Exact connector scope depends on the purchased products and setup.
Is Copilot the same as GTM Workspace?
No. ZoomInfo positions Copilot around prospecting and top-of-funnel sales work, while GTM Workspace serves account executives, account managers and leaders managing complex deals and expansion.
Is this your product? Claim this page to update your listing.